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clients

clients Some ways in which our work has directly benefitted
our clients:

» The ethnographic research on persons with physical disabilities aboard airplanes provided the client, Boeing, with insights that informed commercial aircraft design.

» Insights emerging from studies on American families’ eating and coffee drinking habits and customs helped Kraft reposition its branding of instant coffee and condiments.

» Exploring Canadian teenagers’ candy consumption behaviour identified new product opportunities for Cadbury.

» A detailed ethnographic exploration of fast food consumption behaviour and the role of fast food in Americans’ lives led Wendy’s to a new communications strategy and a reconsideration of the drive-thru experience they wanted to create.

» General Motors learned a lot about the youth market expectations through the ethnographic study on American youth car culture.

 

Clients that have benefitted from the services of Monde Moderne include:

Arcelor
Google
Areva InBev
Bayer Johnson & Johnson
BMW Kraft
Boeing Lactaid
Bouygues L'Oreal
Cadbury Nestle
Champagne Taittinger Pepsi
EDF Pernod-Ricard
Ford Pinault Printemps Redoute
GEC-Alsthom Richemont
General Motors Roche
Genentech Total
  Wendy's

Chips cargirl
snowbird baby

 
_© 2012 Monde Moderne