Some ways in which our work has directly benefitted
» The ethnographic
research on persons with physical disabilities aboard airplanes
provided the client, Boeing,
with insights that informed commercial aircraft design.
» Insights emerging from studies on
American families’ eating and coffee drinking habits
and customs helped Kraft
reposition its branding of instant coffee and condiments.
» Exploring Canadian teenagers’
candy consumption behaviour identified new product opportunities
» A detailed ethnographic exploration
of fast food consumption behaviour and the role of fast food
in Americans’ lives led Wendy’s
to a new communications strategy and a reconsideration of
the drive-thru experience they wanted to create.
» General Motors
learned a lot about the youth market expectations through
the ethnographic study on American youth car culture.