Some ways in which our work has directly benefitted
our clients:

» The ethnographic research on persons with physical disabilities aboard airplanes provided the client, Boeing, with insights that informed commercial aircraft design.

» Insights emerging from studies on American families’ eating and coffee drinking habits and customs helped Kraft reposition its branding of instant coffee and condiments.

» Exploring Canadian teenagers’ candy consumption behaviour identified new product opportunities for Cadbury.

» A detailed ethnographic exploration of fast food consumption behaviour and the role of fast food in Americans’ lives led Wendy’s to a new communications strategy and a reconsideration of the drive-thru experience they wanted to create.

» General Motors learned a lot about the youth market expectations through the ethnographic study on American youth car culture.