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Our filmmakers
are academically trained ethnographers who engage
and develop rapport with research participants in context.
Recorded behaviour,
customs, life experiences, and narratives provide the raw
material for the films produced.
Cultural analysis
is reflected in the way the film is edited – the images
and participants' voices tell the story, not voice-over
commentary or written material.
We set up an
ongoing dialogue with our clients throughout the
filmmaking process – from fieldwork through video
editing (i.e. we provide our clients with access to the
film and the ability to provide feedback at different stages
in the editing process through a secure web link). |
Our final product
is a self-contained and engaging ethnographic marketing
or design research film, interactive DVD or embeddable video
clips which can be easily circulated internally within our
clients' organizations offering wide ranging benefits and
uses – e.g. as an instructive tool for sales reps,
in helping shape the mission and culture of the organization,
or in highlighting the keys to deepening relationships between
employees and customers.
We have experience
"scouting" research and filming contexts
and finding hard-to-reach, fresh research participants using
a community-based, grassroots approach versus using professional
recruiters' respondent databases. This unique "in-field
recruitment process" can be provided to clients as
a stand-alone service.
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