Français
中文

PacEth is an anthropological and design research consultancy. PacEth does field research, design development, and training around the world, with team members in the USA, China, India, Latin America, and Europe include anthropologists, sociologists, industrial designers, and ethnographic filmmakers. PacEth goal is to help enterprises make better products and services.

PacEth methods connect anthropology and design. PacEth uses anthropology to understand human problems. All the research methods PacEth use, whether documenting daily life, understanding dreams and desires, or assessing environmental sustainability, have one thing in common: they go beyond the surface of what people say and do to explore why people and enterprises do what they do. PacEth designs and models new solutions that can include organizational changes, new products, and new services.

PacEth Website

Trend Sourcing is an agency that spots the consumption trends and international societal evolutions in order to identify emerging signals of future common behaviors.

The originality of Trend Sourcing is its capacity to observe through multiple fields guided by notions of well-being: health, beauty, food, ethics, retail, web, design, etc.

Trend Sourcing has a multi-cultural approach sustained by an exclusive network of experts and correspondents from all over the world.

Trend Sourcing Website

The anthropologists at Practica have joined together with Monde Moderne and the ethnographic filmmaker Bruno Moynie to offer a cultural perspective crash course.

These workshop crash courses are designed to draw participants out of complacency and change usual ways of thinking. Full day workshops “out-in-the-world” (which might be just minutes away from the office) give team members first-hand experience of how an in situ cultural perspective can unveil crucial insights as well as empower.

Practica Website