is an anthropological and design research consultancy. PacEth
does field research, design development, and training around
the world, with team members in the USA, China, India, Latin
America, and Europe include anthropologists, sociologists,
industrial designers, and ethnographic filmmakers. PacEth
goal is to help enterprises make better products and services.
methods connect anthropology and design. PacEth
uses anthropology to understand human problems. All the research
use, whether documenting daily life, understanding dreams
and desires, or assessing environmental sustainability, have
one thing in common: they go beyond the surface of what people
say and do to explore why people and enterprises do what they
designs and models new solutions that can include organizational
changes, new products, and new services.
Trend Sourcing is an agency that spots the consumption trends and international societal evolutions in order to identify emerging signals of future common behaviors.
The originality of Trend Sourcing is its capacity to observe through multiple fields guided by notions of well-being: health, beauty, food, ethics, retail, web, design, etc.
Trend Sourcing has a multi-cultural approach sustained by an exclusive network of experts and correspondents from all over the world.
|It collaborates with Monde Moderne in ethnographics portraits of consumers in order to enrich its datas & meet the brands request of innovation.
The anthropologists at Practica have joined together with Monde Moderne and the ethnographic filmmaker Bruno Moynie to offer a cultural perspective crash course.
These workshop crash courses are designed to draw participants out of complacency and change usual ways of thinking. Full day workshops “out-in-the-world” (which might be just minutes away from the office) give team members first-hand experience of how an in situ cultural perspective can unveil crucial insights as well as empower.