| “Observational research film techniques originate from a school of film known as Cinéma vérité, the filmmakers are tasked with becoming as unobtrusive as possible so as not to disturb the natural flow of social action. Oftentimes, in its practical application as a form of data collection for consumer research, the interpretation of Cinéma vérité entails having a researcher who can fit into a particular social situation, and who offers a prolonged engagement whereby research participants become accustomed to his or her presence (Belk 2011b). The Toronto ethnographer and videographer Bruno Moynie is an excellent example of a videographer who has mastered the art of living with people and gaining their trust so that videorecording so produced evokes a naturalistic flow to everyday events. As a videographer like Bruno Moynie begins blending into the lived everyday context of the consumer, he or she can start to capture surprising revelations as well as the consumer, he or she can start to capture surprising revelations as well as the no-less-interesting truly familiar and genuinely mundane aspects of consumers’ everyday existence.”
Russell Belk, Eileen Fischer, Robert V Kozinets
From the textbook : Qualitative Consumer and Marketing Research
www.sagepub.com
Bruno
Moynié captures the social scientific significance
of his subject matter with humanistic aplomb. His videography
helps us understand consumer behavior both cognitively and
viscerally. This is deep consumer insight of the most resonant
kind.
John F. Sherry,
Jr.
Herrick Professor & Marketing Department Chair
University of Notre Dame
“Bruno
is that rare combination--a superlative anthropologist and
an outstanding cinematographer. He is, sadly, a pleasure to
work with. Sadly so because he completes his work on time
and on budget, and then you are sadly without him all too
soon.”
Ken Erickson,
Pacific Ethnography
www.paceth.com
Monde Moderne is a strategic partner to Pacific Ethnography
“We continually watch the videos
and are still showing them to some of our customers and
suppliers. I have a big seat project coming up and I am
going to use several clips from the videos. They are awesome!”.
Vicki A. Curtis
(Boeing) Payloads Concept Center
www.boeing.com
“Bruno
is a filmmaker, not only videographer, as anyone who looks
at his work realizes. As fellow anthropologists, we love
to partner with him on projects – fieldwork is that
much more rewarding with his eye and voice in the mix. With
others and, equally, on his own, Bruno’s ethnographic
films are first-rate, there is no question.
Patti Sunderland
and Rita Denny, (Practica Group, LLC)
www.practicagroup.com
Authors
of "Doing anthropology in consumer research"
www.lcoastpress.com
“(…) it seems to me your work
is getting better and better, stronger and stronger. Really
amazing.”
Grant Mc Cracken
www.cultureby.com
On several occasions, I had the chance
to view Bruno's
documentaries which, in my opinion, are absolutely remarkable
in their ethnographic, visual and pragmatic quality. His
rare talent is the ability to show in a brief format the
rich lived experience of consumers and, at the same time,
reveal how their daily challenges can indicate steps to
follow when developing services or products. Bruno Moynie's
films are uniqueliy crafted for the agents of change seeking
the subtle signals from a society in transition, for those
searching to explore that which is emerging but is not quite
yet visible.
Dominique Desjeux,
Anthropologist, Professor at the Sorbonne (Paris Descartes
University), Director, Social Science Professional PhD (Diplôme
doctoral professionnel de sciences sociales), PhDsite
www.argonautes.fr
“Bruno
is a seasoned and expert ethnographer and videographer.
It was a true pleasure to collaborate with him and the end
result had a tremendous impact on our overall project. Based
on the observations and learnings from Bruno’s
discovery work, we proposed a new segmentation derived from
the behaviours and attitudes unearthed through the ethnographic
research. As well, each marketing executive left the session
with a DVD of the key scenes to the ethnographic discovery
that clearly impacted their marketing strategy and allowed
them to share these discoveries with colleagues and clients
alike.”
FraserMcDonald,
Synectics
www.synecticsworld.com
“Bruno,
What can I say? Thank you for doing such an outstanding
job on the video. Everyone really loved it. I am truly amazed
at what a great piece you pulled together under such tight
timelines. Next time I promise to have a more civilized
pace! I truly look forward to working with you again and
will be looking for places to use your skills with all of
my clients.”
Janet McNally
(Lowe Roche) / Strategic Planning
www.loweroche.com
" I am quite impressed and look forward
to future opportunities to partner together and use your skills.
Count me as an enthusiast of your work!"
Russell Belk, B.S.
in Business and Ph.D (University of Minnesota)
Professor of Marketing, co-founder of the Association for
Consumer Research Film Festival
www.schulich.yorku.car
“For what the director was able to
elicit from the writers and find in the settings-as well as
the exciting visual style of presentation, the film was a
triumph. (…) I urge you to explore the extraordinary
craft and imagination of the man responsible for the film’s
success.”
Timothy Findley
www.belles-etrangeres.culture.fr
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